Undercharging can be a serious problem for a small business owner. When you are deciding how to price and package your services, often it is useful to get some outside advice. I find that many people get stuck on this by themselves. What often happens is that people price themselves too low.

Creating a successful marketing mindset is equally important to having the right marketing actions in your marketing plan. For a small business, having a mind that can see things from a potential client’s point of view is invaluable.

Niche marketing can give you a huge advantage over your competition. Many of my clients want to find their niche, or specialism. Often it is one of the first things we focus on when working together.

Using visualisation to get more clients can help you attract new clients and increase your income with astonishing speed.  I use it alongside traditional marketing methods.   I’ve found when my clients really use it, it helps their business take off in a way that just marketing alone could not match.

If you have too many things to do then you’ll enjoy the short article on overcoming marketing overwhelm.  I’ve kept it as short and specific as possible so you can take away whichever tip is most useful to you.

Selling our services and ourselves can sometimes feel like a daunting task when we run our own business. At a recent small business conference I noticed very few entrepreneurs in the room said they enjoyed selling.