About a year ago, I realised I was making a mistake…
I no longer had a low-cost offer in my own business.
Someone asked me a simple question:
“Before you bought a higher-ticket programme — did you usually buy a low-cost offer from that person first?”
I thought about it…
And most of the time — yes, I had.
That’s when it clicked.
I was missing an important piece in my range of programmes.
Why a Low-Cost Offer Matters
A well-designed low-cost offer can:
✔ Lower the barrier to entry for clients
✔ Reduce client hesitation
✔ Leverage your time and increase your impact
What Could Your Low-Cost Offer Be?
Here are some great options for coaches:
- Short training courses
- One-day workshops / masterclasses (£47–£197 works well)
- A Membership or Community
- A “Get Started” option — the first part of your flagship programme
This one shift can increase the number of clients that buy from you.
When I realised this gap in my own business, I created the How to Get More Clients Membership — access to my full marketing system plus ongoing, personalised support.
It’s now my lowest-investment offer ever:
£49/month — pay as you go, cancel anytime.
And it’s become a brilliant way for coaches to test me out first… and then step forward with confidence.
Do you currently have a low-cost offer in place?
If not — what might yours be?
