I heard a phrase recently that really struck a chord with me:
“The Overwhelm Epidemic”
We’re living in an age of Exponential Information.
Information doesn’t just help us — it consumes both our time and our attention.
And there’s now far more of it than we could ever realistically process.
So if you’ve had moments of feeling overwhelmed by it all…
you’re definitely not alone.
And more importantly – it’s not your fault
– it’s the landscape we are living in right now.
The Real Question Is Shifting:
With AI leading to more content, advice and strategies out there… and the ability to write copy in seconds…
I think the more important question now is:
What is actually worth focusing on?
What’s going to genuinely make a positive difference in your business — rather than just adding more content and noise to the world.
An Energetic Approach To Marketing
A question I’ve been asking myself lately is:
How do we find marketing that works for our energy?
Not just what we can do.
But what we can stay motivated and inspired to keep doing.
I’ve been asking myself:
- What actually feels energising?
- What feels natural for me to share?
- What plays to my strengths and experience?
Because when it feels like another thing on my ‘To-Do’ list, I quickly lose interest.
And It’s Not Just Us As Coaches
Many of our clients are feeling this too.
Overwhelmed by information.
Unsure what to focus on.
Pulled in different directions.
Which means this isn’t just a personal challenge — it’s now part of the environment we’re coaching within.
The Question I Keep Coming Back to
If I’m honest, I think this is only going to increase.
(More AI, more content, more ‘AI slop’ as I’ve heard it called…)
So the question I keep returning to is:
What is truly worthy of my time and attention?
Because that’s the thing that feels most at risk right now - our focus, our direction and our energy.
And protecting these might just be the most valuable thing we can do.
